If I merely wanted to complain, I would have already written a post about some of the products I use daily that would leave their developers and marketers fuming. The grass would not grow in this place for a year, and any ordinary person would be hesitant to hire me. Honestly, some user experiences are so absurd that you would turn screenshots into memes (which I do for my private collection). Some products appear so flawed that their release emits a repulsive odor potent enough to propel half of humanity to the moon. I am not exaggerating. I am genuinely grateful that some of that trash has never even been officially released.

Instead of complaining, though, I aim to help myself and those around me. If at least one person – whether they be a past, present, or future client, employee, colleague, partner, or anyone else – takes my advice and creates a good product rather than wasting time and money, our world will become a slightly better place.

Every month, I receive 2-3 requests from random aspiring developers of yet another ultimate Facebook-killer app, asking me to have a look at their incredible, multi-billion dollar idea. You can probably imagine how this goes, right? They've sketched something on a paper towel and showed it to their grandmother, who said, "Well, that's just wonderful, dear." Now, there's only one minor step remaining before they can conquer the world with their undoubtedly ingenious idea. You see, "Super Brain" has already completed the most challenging part by convincing themselves that they are the next digital messiah, and all that's left to do is to code the app. Just. Code. The. App.

Each time I have a conversation like that, I only need to ask one question to instantly kill your product idea:

And I know the answer in advance. Perhaps it is a basic fear of discovering that your life's project is already being pursued elsewhere, or simply blind self-confidence, but 90% of these individuals never conduct any basic research before deciding to waste someone else's time. Instead of doing their homework, they choose to dive headfirst into the cutthroat world of business, only to emerge completely broke and devastated three years later (or most likely in 18 months).

That is not the correct approach. We live in an overcrowded world. Additionally, consider how many people have inhabited this planet long before you graced us with your presence. It is highly likely that someone has already identified a similar problem, devised a solution, and even implemented it. Creating a new product is a lengthy and resource-intensive process. During this process, your primary goal is to identify a sustainable and replicable business model by answering at least three important questions:

You would be surprised by the number of aspiring entrepreneurs who cannot answer at least one of these crucial questions. Instead, they dive directly into research and development without questioning themselves whether their actions make sense or not, using this as their only market research. And in most cases, it does not make sense at all.

It is time to acknowledge that we live in a world where an idea by itself holds no value. What truly matters is its execution. It will be a challenging journey before reaching a point where someone beyond your closest friends and family is willing to purchase your product. It is only through the implementation phase that you will gain the necessary knowledge and determine whether your idea is feasible.

If your idea is exceptional, bring it to life! Make it a reality! Let it take the world by storm!

No one wants to buy your product? Unable to find developers interested in working for free temporarily? This might suggest that:

These concepts should be as clear as the water in Seealpsee, yet people continue to believe in miracles. Someone has to take responsibility, and usually that person is YOU.

If something is not working as it should, it is likely your fault. Ideas can be compared to sperm cells; only one in a million will achieve its goal, and even then, there is no guarantee that it will result in a brilliant outcome. How you nurture and develop a successful idea is up to you, and it will likely require considerable effort.

Upon analysing the behaviors of several founding teams, I have discovered that these two most valuable resources – or sacrifices, as we'll call them from now on – are often wasted too early in the process due to a lack of psychological preparedness. Consequently, I developed a straightforward approach examining product development from both psychological and methodological perspectives. This technique is called OMIT.

OMIT stands for Opinions, Money, Ideas, and Time - four essential sacrifices everyone must make when launching a new product. The main question concerns when and how this will occur during typical product development stages:

Upon analysing the behaviors of several founding teams, I have discovered that these two most valuable resources – or sacrifices, as we'll call them from now on – are often wasted too early in the process due to a lack of psychological preparedness. Consequently, I developed a straightforward approach examining product development from both psychological and methodological perspectives. This technique is called OMIT.

OMIT stands for Opinions, Money, Ideas, and Time - four essential sacrifices everyone must make when launching a new product. The main question concerns when and how this will occur during typical product development stages:

The OMIT approach suggests that a successful product cannot be launched until the core mindset has been established and accepted. Consequently, I propose that two psychological sacrifices – IDEAS and OPINIONS – must occur during the initial stages of any new product development process to prevent senseless squandering of the most limited resources every startup possesses: TIME and MONEY.

This is just the first article in a series. In the next parts, we will explore in greater detail why these sacrifices are essential and how to make them on practice.

Part 1
Part 2
Part 3
Part 4